Test Projects
Test projects allow us to ensure our collaboration is a good fit before diving into larger projects.
So, let’s start with something simple like a webpage, blog, short email sequence, or product description.
Investment: Test Projects start at $150 and increase depending on the amount of research and the project scope.
Search Engine Optimization (SEO)
Package 1: Local SEO & Community Engagement Strategy
If you’re a med-spa or cosmetic nurse company that’s growing or established, this package will give you the foundation to:
Master SEO
Dominate on social media
Set roots in the communities you serve
What you get:
Comprehensive SEO site audit with explanations and my expert insights. This covers everything from keywords to traffic, to how you stack up to your competition. No more wondering if you’ll ever show up in the Google search results This audit will show us where you’re at and what strategies will give us the best results.
Online presence audit. I’ll dive deep into your social media and email marketing analytics. We’ll see what content is resonating with your audience and where we can improve your impact. Every aspect of the data comes with my expert analysis and suggestions.
Community analysis. I dive into your competition and community opportunities. You’ll get unique ideas and guidance on how to strengthen your network in person and online.
Step-by-step strategy plan. I don’t just give you a bunch of information and peace out. You’ll get my expert recommendations based on short-term, long-term, and budget-friendly goals.
If you’re starting out with a lower marketing budget, this investment will get you so far. Don’t waste time googling SEO tactics or how to do competitor research. If you’re already DIY-ing your marketing efforts – this is the perfect use of your marketing budget because it will give you tangible steps to implement.
If you’re not about that DIY marketing life – this package will inform your future marketing efforts for the coming years. Don’t throw spaghetti on the wall and see what sticks. Get accurate metrics to create an informed strategy.
Investment: Starting at $500
Package 2: SEO Business Growth Consult
Let me demystify SEO for you with this personalized site audit and strategy.
Comprehensive SEO site audit with explanations and my expert insights. This covers everything from keywords to traffic, to how you stack up to your competition. No more wondering if you’ll ever show up in the Google search results This audit will show us where you’re at and what strategies will give us the best results.
Step-by-step strategy plan. I don’t just give you a list of keywords and peace out. You’ll get my expert recommendations based on short-term, long-term, and budget-friendly goals.
If you’ve been pouring time and money into your website but haven’t been enjoying the fruit of your labor – then this is for you. We’ll see what’s really going on and create a targeted plan so you can start seeing results.
Investment: Starting at $400
Funnel Building
Package 3: Funnel Starter Pack
This is the first step toward seamless inbound marketing. I’ll create a solid start to your funnel that will serve you NOW and as a base for future business growth. If you’ve ever daydreamed about:
Diversifying your income
Getting clients in your sleep
Seamlessly qualifying leads
Then this is for you. If you don’t have an opt-in or email list, you are missing out. Email marketing boasts an impressive ROI of 3800%.
This package includes:
A unique freebie to entice your audience to hand over their emails.
A landing page for your freebie to increase conversion rates.
A delivery and welcome sequence. This is a 3-6 email long sequence that gives the subscriber their freebie and introduces them to the business.
Investment: Starting at $600
Package 4: Funnel Completion
This package rounds out your sales funnel by connecting your opt-in offer to your big ticket offer. Having a funnel in place nurtures, empathizes, and connects with your clientele. This takes warm leads and heats them up!
We’ll work together to either identify or create your medium-ask offer.
This package includes:
A consult call to map out your funnel. This strategy session will give me all the info I need to craft a strong funnel that seamlessly grows your business.
A landing page or services page describing the medium-ask offer. This serves as the connection between a lower-risk offer (perhaps a freebie) and a mid-priced offer.
4 promo social media posts – including hashtag strategy and metric tracking system. This will lead prospects down your funnel while creating trust and recognition.
4 promo emails. These emails will prompt your medium-ask offer and turn warm leads into clients.
4 promo blogs – including search optimization with keywords chosen specifically for your business.
A post-offer nurture sequence. This leads your clients/customers from the medium-ask to your big-ask.
Investment: Starting at $2,000
Essential Set-Up
Package 5: Launch Prep Package
This is perfect for promoting a new product, service, or coaching offer. This package has everything you need to set your new offer up for success by:
Creating buzz within your existing audience
Generating new leads
Making your new offer irresistible to readers
We’ll start off by having a 1-hour consult call so I can understand all the ins and outs of your new offer, then I’ll get to work creating:
A landing page or services page for your new offer. This enticing copy will answer all of the reader’s questions, handle their objection, and position your new offer as the solution to their problem.
4-8 promo social media posts – including hashtag strategy, and metric tracking system. This will create buzz around your new offer.
4-8 promo emails. We’ll tell your existing email list about your new offer and encourage them to continue using your services.
4-8 promo blogs – including SEO with keywords chosen specifically to grow your business. Crafting blogs related to your offer will inform your readers and lead them to your landing page.
Post-purchase thank you message. We’ll create a genuine thank you message so your customers know how much you appreciate them. In my experience, it’s the little touches like this that make all the difference.
Post-purchase welcome email – makes your customers/ clients feel welcomed and pampered while answering all their questions before they could even think to ask.
Investment: Starting at $1,900
Package 6: Product and/or Service Descriptions Bundle
Product and service descriptions are your last chance before your reader clicks “buy now” or schedules an appointment with you. This is your chance to dazzle your readers with top-notch copy that addresses their wants, needs, fears, and objections.
As a med-spa, your clientele has especially high standards – they’re trusting you with their beauty and self-image. You need to display your expertise and garner their trust.
Investing in quality product and service descriptions written by an expert med-spa copywriter is the best way to set yourself up for successful conversions.
Investment: Starting at $750
Package 7: Website Creation Bundle
Your website is the core of your business’s online presence. Taking the time to make it reflect your unique business identity and values attracts your ideal clientele. Together, we’ll dive into everything that makes your business valuable on a 1-hour consult call.
Once I have all the details about your top-notch med spa, I’ll craft website copy that:
Garners trust through establishing your authority
Addresses what your readers really care about
Showcases your expertise
This package includes three web pages of up to 1500 words each. Each page will be optimized for SEO with keywords chosen specifically for your business.
Investment: Starting at $1,100
Monthly Growth Bundles
Publishing consistent content to your website, on social media, and to your email list is the bread and butter of online content marketing. Consistency is key because it:
Boosts SEO by showing the Google bots that your business steadily provides high-quality content for your audience
Gains recognition with your readers and followers by regularly showing up on their feeds and in their inboxes. This keeps your med spa top of mind, so when they’re ready to pull the trigger on a procedure or product – you’ll be the first business they think of.
Garners trust by showcasing your expertise in your field. When you consistently show up for your ideal audience you’re showing them that you’re an authority and leader in the med spa space. And when it comes to trusting someone with their appearance, your clientele wants only the best.
Any professional, well-trained copywriter is going to tell you that consistency is key. But, I go one step further than the rest. I intentionally pair each piece of long-form content with promotional copy so you get the most out of your investment AND see results.
My Monthly Growth Bundles come in options:
Bundle 1: The Content Marketing Launch Bundle
This includes: 8 blogs, 8 emails, 16 social media posts per month
This is ideal for new businesses, or businesses with new websites that want to create a solid content marketing foundation. I recommend doing one to two months at this level, then transitioning to Bundle 2: The Monthly Maintenance Bundle.
Investment: $2,600
Bundle 2: The Monthly Maintenance Bundle
This includes: 4 blogs, 4 emails, 8 social media posts per month
This is the most popular option, and is perfect for those who want to consistently show up for their audiences to draw in leads and increase conversions.
Investment: $1,300
Bundle 3: The Budget-Friendly Bundle
This includes: 2 blogs, 2 emails, 4 social media posts per month
This budget-friendly option is perfect for businesses who just want to get their feet wet.
Investment: $650
Consistently providing value to your prospects shows them that you genuinely care about them, while increasing SEO, and growing your bottom line. Let’s work together to serve your clientele well and attract them to your high-level offers.